GOSHEN — Shirley’s Gourmet Popcorn, including the location in Goshen, celebrated National Reading Month in March with a special event geared at getting children reading.
The program encouraged readers to log just six hours of reading for the entire month, in exchange for a free bag of Shirley’s Gourmet Popcorn
“Support of reading and literacy is central to our brand,” Pete Suter, Shirley’s Gourmet Popcorn Co-founder and CEO, said. “It is a testament to the quality of our product and the strength of our brand that we could inspire so many readers.”
Nationally, the chain of seven stores saw 7,500 readers logging roughly 45,000 hours for the month of March.
“A major reason I was attracted to the Shirley’s brand was their intentional efforts in connecting with the community,” Kate Steury Leaman, owner of the Goshen location, said. “I want to be a place for Goshen where kids and adults alike can have their day made happier.”
The local Shirley’s Gourmet Popcorn, which celebrated their grand opening in February, saw 883 participants log 6,187 hours.
“Being the new kid on the block, I was very excited with the participation. Our reading program was a simple way to reward those that completed their goal, starting strong habits young can make all the difference in the path of a student,” Leaman said. “I loved this campaign and look forward to more involvement between our store and the community.”
“Kids are so smart and always amaze me at their drive,” she added. “The success of this campaign is a testament to that.”
Shirley’s Gourmet Popcorn is located at 106 N. Main St., Goshen.