Goshen College unveils new athletic logo

Goshen College announced new Maple Leaf design Tuesday.

Posted on May 13, 2014 at 12:17 p.m.


Goshen College turned over a new Maple Leaf.

College officials unveiled the college’s new athletics logo Tuesday, May 13, at a ceremony in the Roman Gingerich Recreation-Fitness Center.

The previous logo was used in a variety of ways by the athletic teams, said Tim Demant, athletic director. The new logo will unify teams with one logo.

"The maple leaf is a unique and challenging opportunity,“ said Josh Gleason, sports information director, to the crowd of students and staff. The Maple Leafs Athletic Club, a group that supports GC athletics, paid for the new logo. Mongoose Graphics of Denver drew more than 1,000 G’s and leafs to work toward the new concept, he said. Mongoose is donating back more than half its fees for the college to use as scholarships, he added.

Gleason said the logo “honors the long tradition of the Maple Leafs and lays the new foundation for the future ahead.”

Jim Brenneman, president of the Mennonite liberal arts college, said the maple leaf is used by the Toronto Maple Leafs NHL hockey team and the country of Canada. He said the college’s new logo is more exciting than the hockey team’s and rivals the country’s.

The logo will be incorporated into new athletic uniforms over time, Gleason said.

Students and employees who were at the event got some swag with the logo on it, including t-shirts, mini volleyballs and water bottles.

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