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RV analyst forecasts more growth next year

An industry analyst predicted shipments will rise 8.8 percent this year over 2013.

Posted on June 2, 2014 at 5:33 p.m.

Recreational vehicle shipments will rise 8.8 percent this year over 2013, and next year will climb 3.1 percent higher than this year, hitting the industry’s highest mark since 2006, an industry analyst predicted Monday, June 2.

Richard Curtin, director of consumer surveys at the University of Michigan, released that forecast at the Recreation Vehicle Industry Association’s Joint Committee Luncheon in Washington.

The 349,400 units estimated to be shipped to dealers this year is up 111 percent from the industry’s 2009 recession low.

"The RV industry’s promising future is based on gains in jobs, incomes and household wealth," Curtin told the RVIA crowd, according to an RVIA press release. "Rising home values will continue to strengthen home equity, and along with higher stock prices, will bolster the willingness and ability of new RV buyers."

Curtin, whose forecast is funded by the RVIA, credited the industry’s ability to create new products that are valued by consumers and fit within their "new economic realities" for the industry’s revival following the recession. He noted that great concepts do not guarantee great products.

"Great products are made by how the countless details are executed to meet the diverse needs of consumers,” Curtin said.




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