Three breweries in Holland, Mich., have collaborated on a jointly brewed beer in honor of American Craft Beer Week(Image courtesy of New Holland Brewing Co.)
New Holland Brewing Co., Big Lake Brewing, Our Brewing Company collaborate to create new beer
Posted on May 5, 2014 at 11:26 a.m.
Recently while visiting New Holland Brewing Co., I was able to chat with Steve "Bert" Berthel, head pub brewer. I had arrived just after he had finished brewing a collaborative beer with two other Holland, Mich., breweries – Our Brewing Company, located just a couple of doors down, and Big Lake Brewing Co., located just a few miles north of downtown. Big Lake is new to me, and I will have to get acquainted with these guys and their beer. Trevor Doublestein is brewing some really great beer at Our Brewing Company, and I have had several chances to enjoy his beer. If you would like to see some photos from this collaborative brewing project, check out New Holland's facebook page.
Collaborative spirit is something I have found throughout the brewing industry. Collaborative beers between breweries are becoming more and more common. Regularly I hear from the new guys that they received extensive help from established breweries – everything from ordering materials and setting up their brewhouse to assistance on advertising and filling out permits.
Steve Berthel's statement sums it up best: “I’ve been in the brewing business for 18 years. The one thing that has remained true since the day I started is the collaborative and inquisitive spirit of those in the industry. This isn’t a competition. This is a lifestyle.”
The three breweries will be releasing a collaborative brew they worked on together at the beginning of April – an English Pub Ale called Our New Lake ("Our" from Our Brewing, "New" from New Holland and "Lake" from Big Lake). The breweries will have a Shotgun Release Party on May 12 to share that brew with their customers. New Holland will tap at 3:00 p.m., Our Brewing at 5:00 p.m. and Big Lake at 7:00 p.m. All three breweries are encouraging their fans to patron the other establishments.
To thank each of their teams, all three breweries will be offering staff discounts to the employees of the other two locations. As a mug club perk, all mug club members of each brewery will be given mug club discounts at the other two locations as well.
“American Craft Beer Week is a great time for us to get together with our fellow brewers and share what we love with the beer community,” Our Brewing Company co-owner Trevor Doublestein said.
Big Lake Brewing co-owner, Nic Winsemius said, “Brewing together reminds us all why we got into this business – to create, to collaborate and to sit back with one another to share our stories over great beer.”
The three breweries will also reward their customers by giving out passports to all of their guests. If fans stop by all three breweries during the week and get their passports stamped, they will be entered into a raffle with prizes from the breweries.
“This year’s tag from American Craft Beer Week is ‘Brewnited We Stand’,” Berthel said. “That’s a statement worth celebrating, and I’m glad our three breweries got a chance to really put it into practice.”
Click here for more information on American Craft Beer Week celebrations across the state and country.
"New Holland Brewing Company’s deep roots in the craft industry go back to 1997. Our role as an integral member of the artisan approach is something we take seriously, yet engage lightheartedly. We believe the art of craft lives in fostering rich experiences for our customers, through creating authentic beer, spirits and food while providing great service. Recognized for our creativity and artistry, our mission to improve the lives of craft consumers everywhere is seen in our diverse, balanced collection of beer and spirits." – New Holland Brewing Co's website
Located on Holland’s north side, Big Lake Brewing (BLB) opened in the summer of 2013 with the call to action to “Buy Local Beer.” Owned and operated by Greg Mackeller, Travis Prueter and Nic Winsemius, the brewery excels in producing classic styles of beer and fruit-infused wines. BLB is located at 977 Butternut Dr. #4. Find them on Facebook at “Big Lake Brewing” or visit its website for a current tap list.