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Eric Strader
Eric Strader
Eric Strader writes about the craft beer scene in Indiana and Michigan. He's a dad, husband, potter, soccer coach, special education paraprofessional, who likes to read, bike, hike, and canoe.

NCAA Tournament bracket wins Michigan man free beer for life


A man from Battle Creek, Mich., won free beer for life after submitting the best bracket to the Lucky Buddha Bracket Challenge.

Posted on April 9, 2014 at 2:54 p.m.

I have to admit, up until this point, I have been completely unaware of Lucky Buddha Beer. So I guess this was a successful marketing campaign for these guys.

The first time I saw anything about the Beer For Life challenge was shortly after Warren Buffet offered his NCAA bracket challenge – then I promptly forgot about it.

Now, only about an hour and half drive from Michiana, in Battle Creek, Mich., where my parents live, the winner of this beer challenge has been announced. Maybe I'll head out today to see if I can find any of these green bottles of Buddha beer.

Los Angeles (April 8) – Today, Lucky Buddha Beer rewarded Tim Rowe from Battle Creek BEER FOR LIFE for selecting the best NCAA bracket in the Lucky Buddha Bracket Challenge.

On the heels of the UConn Huskies thrilling victory, Lucky Buddha Beer named a champion of its own. Rowe submitted his best bracket in the Lucky Buddha “Win Beer For Life” sweepstakes. Out of 67 games, Row picked 45 winning teams. In recognition of his achievement, Rowe will be getting Lucky Buddha Beer for the rest of his life!

“I can't believe I won beer for life," says Rowe. "I was a fan of Lucky Buddha Beer before and now I’ll get Lucky for life!”

He learned about the challenge on Facebook. “I purchased Lucky Buddha Beer, liked the taste and thought the Buddha shaped bottle was cool,” Rowe explained.

Lucky Buddha introduced the contest in response to Warren Buffet’s next to impossible billion-dollar NCAA Bracket challenge.

“Lucky Buddha Beer didn’t like that you had a better chance of getting struck by lightning on a sunny day than winning Buffett’s challenge. If you have the best bracket, we believe you deserve beer for life. Congratulations Tim, drinks are on Lucky Buddha Beer from here on out!” said Kevin Swadish, CEO of Sage Beverages based in Carlsbad, Calif.

About Lucky Buddha Beer

Served in a distinctive green, Buddha-shaped glass bottle, Lucky is an Asian-style lager brewed in Asia. A year and a half ago, Lucky Buddha Beer couldn't be purchased in the United States, now it’s distributed in more than 40 states in powerful and diversified retailers like Target, Costco, BevMo and Kroger. It’s served in nine countries. This is what you get when you combine a great tasting beer with aggressive marketing and the talented team at Sage Beverages in Carlsbad.

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