Last summer, Drewrys Brewing Company, once a popular brand throughout the Great Lakes region, returned to South Bend. Since then, I have seen bottles and draft of their beer throughout Michiana. I appreciate the commitment of the current owners to return to the roots of this brewery in South Bend, and also to continue with the tradition of limited release and historical labels. The "Mountie" label is still in the design process, but when it is finished, I will be happy to share that image with you all as well.
Press Release from Drewrys Brewing Company:
March 11, 2014- (South Bend, IN) Recently revived Drewrys Brewing company has lined up an eventful next few months including the release of cans to retail stores, collector edition labels and participation in South Bend’s annual St. Paddy’s Tent Party and Pub Tour.
The St. Patricks Day event weekend will kick off Friday, March 14 for what has been one of the city's largest event celebrations in recent years. Drewrys will be joining the festivities, offering attendees samples at McCormicks, The View, the Emporium and Chicory Café during the highly-anticipated pub tour.
Drewrys also has some unique plans for the upcoming Dyngus Day celebrations in April. Limited edition Dyngus Day bottles will be released to the public in the weeks leading up to the traditional Polish holiday. “In the '50s and '60s, Drewrys was known for creating a series of constantly changing labels that included sports figures, special events, celebrities, and even the zodiac,” said Dan Blacharski, president of Ugly Dog Media, Drewrys' South Bend based marketing agency. “We’ve decided to stay true to that tradition, beginning with our freshly designed Dyngus label to celebrate the upcoming holiday, soon to be available in bars and liquor stores throughout the Michiana area.”
The historic brewing company has also decided to release “throwback labels” picturing the original “Mountie” design, in response to popular demand from area residents and beer enthusiasts alike. Originally, the labels depicting the uniformed Mountie were retired in the '60s when Drewrys' marketing people decided to move away from the brand's Canadian origins. "Today, the Mountie logo is still widely collected, and we've had requests from all over the Midwest to revive the logo," said Frank Manzo, President of Drewrys. "We've discovered that people have a soft spot for this character, and so we've decided to bring him back in this new limited edition run."
Due to the growing popularity and area availability of Drewrys, the company has officially also announced the retail release of six pack cans early this summer. The release is expected to not only make the beer even more affordable, it will give liquor stores and retailers more free space to keep the beer in stock.
“Drewrys and Indiana Beverage have a long history in the Michiana area, and we’re pleased to continue that relationship with the newly revived company,” said Andy Maletta, Vice President of Indiana Beverage, Drewrys’ distributor in northwestern Indiana. “The first-of-its-kind Drewrys Dyngus promotion, with the special limited edition Dyngus Day label, is sure to sell out quickly.”