With all of the recent cold weather, you may have forgotten about things like baseball, warm Spring days, and of course Bell's Oberon (American wheat, 5.8% ABV). While not a huge favorite style of mine, it is Bell's top selling brand. In recent years, mini kegs (1.32 gallons or 5 liters) have become popular in several brands, and each year the artwork is different. Now don't get me wrong, I always enjoy a few Oberons at cookouts or summer gatherings during the warmer months.
This year's Oberon mini keg art work is from Kent Elliott, Creative Director at Black Lab Five in downtown Kalamazoo. “It's a mental compilation of many different summer trips on rivers and lakes in northern Michigan, with quite a bit of Isle Royale thrown in. I guess it's my Q Falls (Bell's special lager beer, 6.5% ABV),” Elliott wrote in an email. “My hope is that it will remind people of similar places they've been and spark fond memories,” he said.
2013 Bell's Oberon Mini-keg design
Being a Michigan boy myself, spending my summers growing up in Northern Michigan, I had the same thoughts when I saw this. For me, it is also a combination of Isle Royale, several rivers in the UP (upper Peninsula), South Manitou Island, and our cabin north of Grayling.
If the label reminds you of somewhere specific, Bell's invites you to leave a comment on their Facebook or Google+ page.
You can start to look for Bell's Oberon starting March 25, with the mini-kegs arriving soon after that.