GOSHEN — One of the founders of Heartland RV came out of retirement to join Keystone RV as one of the company’s general managers.
Tim Hoffman is now general manager of the Montana, Outback and Fuzion product lines at Keystone, the company announced Monday morning, May 6.
Keystone touted Hoffman’s reputation for groundbreaking product introductions and close relationships with dealers, saying he brings a depth of experience to Keystone.
“We already had a strong, talented team in place at Keystone,” said Matt Zimmerman, Keystone president. “Attracting Tim makes us even stronger and provides us with a new perspective. With the addition of Tim and other recent leadership changes, our dealers can expect an open house like never before. I’m excited to show them what we have in store.”
Those changes have come in the last couple of months as Zimmerman took on oversight of Dutchmen, a sister company to Keystone, and associated management shuffling, with Aram Koltookian leaving Keystone for Dutchmen.
Both companies are owned by Elkhart-based Thor Industries, which purchased Heartland shortly before Hoffman retired.
“I have followed the industry closely and am excited to see all the growth in the marketplace,” Hoffman said in Keystone’s announcement.
“What attracted me most to Keystone was the opportunity to join an organization with strong back-end support, quality people, and the best dealers in the industry,” Hoffman said. “I have a lot of ideas and thoughts on how to continue advancing the number-one-selling high-profile fifth wheel in the nation, Montana, along with one of the most recognized brands in the industry in Outback and a resurging Fuzion toy hauler. I am excited to share these with our Keystone dealers.”
Hoffman, his wife Denise, and children Hailey and Preston live in Edwardsburg, Mich.