Sunday, October 26, 2014

Equalizer jumping into RV after-market sales

Posted on April 11, 2013 at 1:00 a.m.

ELKHART — The upswing in the RV industry has Equalizer Systems jumping into a new role, adding after-market parts for RV owners on top of the parts it already offers for RV manufacturers.

The move into the RV after-market is “the logical next step” for the company, said Jason Loose, outside sales representative for Equalizer, in an announcement about the new push to make their equipment available to RV users and dealers. “Our reputation is well established among manufacturers, and our product line has seen exceptional growth in recent years. We now want to build on that growth and reputation around the RV campfires and at RV dealerships,” Loose said.

“Automatic, push-button leveling for a variety of camping situations goes a long way toward simplifying and improving the enjoyment of RV camping,” Loose said.

The company expects to do well, he said. “With a very affordable price point, our system provides a great add-on offering at the point of sale for dealerships and a great value-added option for RVers,” he said.

The company has been around since 1990 and makes hydraulic and electric lifting, leveling and slide systems for the RV industry as well as for trucks, horse trailers, motorsports trailers and specialty vehicles. It’s a subsidiary of Elkhart-based Days Corp., which operates in a variety of industries.

The move into the after-market realm for RVs led to an online store for people who want to install their own systems. Equalizer will also run an installation facility in Elkhart, complete with overnight parking with electric hook-ups for RVers who want factory-direct installation.

Loose also said the new market comes with a customer-service emphasis.

“This is a great new adventure for us and we’re looking forward to establishing some great relationships with RV users and dealers. We believe those relationships will serve to make our product better and RVing better,” he said.