Keystone reports record January sales
GOSHEN — Last month set a January sales record for Keystone RV, the company announced Thursday, Feb. 14.
Sales were strong for all segments of the towable-maker’s lines, from travel trailers to fifth wheels to toy haulers.
In a written announcement of the record, Keystone RV president Matt Zimmerman said, “Certainly we are extremely pleased with the overall results from January but even more excited to hear what Keystone dealers are telling us about our products in the marketplace. Keystone brands are attracting strong interest, drawing crowds at shows, and retailing quickly on dealers’ lots. This is a win for Keystone and our dealers.”
After Christmas the production season ramped up to meet demands from the retail show season, which started in January and runs through early April.
Keystone saw significantly improved January show results compared to past years and is optimistic that 2013 will remain strong, according to the company.
Zimmerman said the company is closely watching its internal tracking numbers to keep production in balance with demand. “This is as critical as product development,” he said. “There is a difference between ‘force-feeding’ records and achieving record-setting results naturally. At Keystone, we are committed to getting the whole package right for our dealers, which includes making sure we have adequate supply of the right products while not overbuilding.”
Zimmerman gave credit for the best January in the company’s 17-year history to Keystone’s product development teams and to dealers.