Wednesday, July 30, 2014
Loading...





Featured

New Notre Dame ad gets positive feedback

A new commercial for Notre Dame, produced by an Elkhart video production company, will air on ESPN on Monday night.
Posted on Jan. 3, 2013 at 12:00 a.m.

The spirit of Notre Dame is coming to a television near you.

A new commercial featuring close to 500 of the school’s students will air on ESPN on Monday night when the top-ranked Fighting Irish take on Alabama at the BCS national championship game in Miami. The ad was produced by Explore Media, a video production company headquartered in Elkhart.

“They say that last year 27 million people watched the game,” South Bend-born executive producer Jeremy Pinckert said. “Two years ago, 30 million watched the game, and they’re expecting more than 30 million viewers from what I’ve read because it’s such a high profile game.”

“A Message from the Students of Notre Dame” will be broadcast nationally during a commercial break Monday night. In the meantime, the 35-second commercial is available online at www.nd.edu.

Notre Dame contacted Pinckert with an idea for the ad and filmed the TV spot at the university’s campus Dec. 7. Pinckert, who grew up selling programs at Notre Dame Stadium for football games, had previously worked with the university on a series of web videos and sports features on student athletes.

The commercial shows students excitedly marching to Notre Dame Stadium and lighting candles. The last scene is a wider shot of the students forming a number one in the stands with the words “in student-athlete graduation rate” and “in our hearts forever” flashing next to them.

“Those were real moments of joy and excitement heading down into the stadium and going up into the stands,” Pinckert said. “Those were some magic moments.”

The university recruited the students through an open casting call, Notre Dame spokeswoman Beth Grisoli said. Grisoli said it will be exciting to see the commercial on television when it airs next week.

“The response that we’re getting is really positive,” she said. “The students really like it, and we’re getting really nice, positive comments from graduates who are really excited about the whole game, and they’re just really happy about the message it portrays.”




 This April 18, 2013 file photo shows an aerial view of the remains of a fertilizer plant and an apartment complex to the left, destroyed by an explosion in West, Texas.  The government has failed to inspect virtually all of the chemical facilities that it considers to be at high risk for a terror attack, numbering in the thousands, and has underestimated the threat to densely populated cities, congressional investigators say.  (AP Photo/Tony Gutierrez, File)

Updated 15 minutes ago
 Japanese soldiers on a reconnaissance team come ashore at Kaneohe Bay, Hawaii during amphibious landing practice on Tuesday, July 29, 2014. The amphibious landing exercises, which are relatively new to Japan’s military, come as Tokyo tries to boost its ability to defend small islands it controls but China claims as its own. (AP Photo/Audrey McAvoy)

Updated 30 minutes ago
 In this photo taken from video provided by nbc4la.com, water reaches into the air after a water main burst on Sunset Boulevard in Los Angeles near UCLA Tuesday, July 29, 2014. (AP Photo/nbc4la.com) MANDATORY CREDIT

Updated 35 minutes ago
Back to top ^