Country music trio Lady Antebellum will start the week of free entertainment at the 2010 Elkhart County 4-H Fair.
The fair office announced Thursday that the act will perform on Monday night, July 26.
Two Lady Antebellum hits populate country music airwaves: "Need You Now" and "Love Don't Live Here." The Nashville band formed in 2006 and is already a Country Music Television and radio sweetheart, taking home the award for Top New Vocal Group at the 2008 Academy of Country Music Awards.
Kristy Ambrosen, marketing director for the Elkhart County 4-H Fair, released the news about Lady Antebellum's appearance without waiting for confirmation on the rest of the fair lineup -- a move that the fair's entertainment organizers and promoters have been working toward for a couple of years.
"We used to announce the entertainment as one big announcement. But we wanted to get away from that because it was really getting too hard," Ambrosen said. "The information was getting out on independent sites or sometimes even the artist would release the information, while we were bound by contractual agreements not to."
Fair entertainment committee members have been working with their booking agent, Variety Attractions, to loosen up on the timing of announcements. The fair board's fear in regard to timing was primarily financial, according to Ambrosen.
"We have to be very careful to stay within budget. With free grandstand entertainment, we just have to be," she said.
She explained that fair board entertainment committee members were leery to release information about musician appearances early because it might lead to additional costs for breach of contract or jeopardize pending arrangements with other artists. But, Ambrosen said, as independent Web sites with no such restrictions have proliferated, Variety and the fair board came to an agreement that the fair could publicize the event as soon the deal was confirmed.
The entire Elkhart County 4-H Fair free grandstand entertainment lineup should be inked in the next four to six weeks. Tickets for the Lady Antebellum performance go on sale at 5 p.m. Feb. 1 at the 4-H Fair office, 17746-D C.R. 34, or call 533-3247.