Calling girls bossy, according to the campaign's website, makes them shirk leadership positions even as an adult. Girls are afraid of being labeled bossy (or another b-word) so they don't try to lead.
Boys, on the other hand, are praised for asserting themselves, the website says.
I immediately liked this when I saw it today because of these three reasons:
Lean In (Sandberg's book on how women can succeed at work) was one of the best things I read in 2013 and now I'm interested in anything she does.
The campaign feels like "yes, somebody understands me" to me, and probably to the countless other women who have already responded to it today on social media.
Condoleezza Rice is participating, and my dad thinks she is awesome.
But I wonder if Sandberg's campaign will make a difference.
The "bossy" girls who really should lead will no matter what they are called. Girls and women who have the capacity to influence won't worry about what people are saying — or if they do, they will learn not to worry about it.
It would be cool if people were nicer to women with strong personalities. Maybe this campaign is a step in the right direction.
What do you think of the campaign? Do you think calling girls "bossy" holds them back? Leave a comment here, or talk to me at firstname.lastname@example.org.