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2014 Elkhart Jazz Festival will feature Ignition Music pop-up shop

The Goshen record store will open a temporary record store to coincide with the Elkhart Jazz Festival from Friday, June 20, to Sunday, June 22, in downtown Elkhart.

Posted on June 19, 2014 at 3:17 a.m.

The Elkhart Jazz Festival comes once a year, but the music has to stop sometime. However, a new pop-up record store at this year’s festival wants to sell you a piece of the festival so you can continue finger snapping to all that jazz.

What’s a pop-up shop? It’s when a seller uses a space to sell goods for a short period of time. In this case, Ignition Music Garage will bring a selection of jazz, blues and other popular titles to sell at the Elkhart Jazz Festival from Friday, June 20, to Sunday, June 22.

The Goshen store will set up shop at n.wirt design and gallery and Elkhart River Upcycle Corporation along Main Street in Elkhart, displaying as many as 1,500 titles in CD and vinyl formats.

Owner Steve Martin said this is the first time he’s sold his records at a music festival. It’s part of his store’s mission to get people to listen to music the way it’s meant to be heard, and that means getting vinyls into the hands of jazz fans. No song downloads.

“Vinyls are far superior from downloads. We want to encourage people to own and collect the music, not sample something on the internet,” Martin said. “That’s where music fans are created, when they hear the way the artists intended it.”

The Ignition Music Garage’s pop-up shop will also be the one-stop shop for band merchandise at the Elkhart Jazz Festival. Martin doesn’t have a list of performers yet but he said if the band has a record, that’s something they can sell at his temporary store.

“Merch sales are a big part of concerts played live so rather than having them set up a merch table at every performance, the artist can just send people to the record store for anybody who wants to buy merch,” Martin said.

You can expect anything from band t-shirts to posters, Martin said. He should know. Martin’s brought bands from around the country to his music venue in Goshen, such as progressive rockers moe.

Yet he didn’t say if Ignition Music Garage will continue to bring records to music festivals.

“We’ll see how it goes,” Martin said. “...I like trying new things and ways to connect with people.”

You can visit Ignition Music Garage’s pop-up store from Friday, June 20, to Sunday, June 22, at n.wirt design and gallery and Elk River Upcycle Corp. at 504 S. Main. St.

The stores open at 10 a.m. and usually close at 6 p.m. on Fridays and 2 p.m. on Saturdays, but n.wirt partner Nanci Wirt said the stores will keep their doors open as long as there are customers. It’s the Elkhart Jazz Festival, after all. Wirt said the shops will close at 9 p.m. at the earliest.

The n.wirt design and gallery will also feature works from nine local artists in their gallery in conjunction with the festival. Select items from the store will be sold at a 20 percent discount.


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