FORT WAYNE — Federated Media won LocalMediaInsider’s January TOP ADS award for its work on Martin’s Super Markets’ text club.
The company helped Martin’s build an opt-in text list, which was then used to text weekly discounts to the super market chain’s best customers. Around 15,000 customers signed up.
Madeline Catanzarite, sales representative at WBYT, and Kathy Uebler, station manager at WRBR at the time, are sharing the $250 cash prize.
LocalMediaInsider is now accepting February entries online. Campaigns that ran in 2012 and 2013 qualify and those entered for January are still eligible for prizes, as the contest is judged every month. The campaigns are scored on the strength of the concept, use of multimedia and results for customers. It is free to enter.