Elkhart company puts electronics in RVs, tractors, boats and trucks
Posted: 07/19/2013 at 2:23 pm
By: Justin Leighty
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An ASA designer handles a piece of equipment in ASA's Elkhart headquarters Friday, July 12, 2013 (Truth photo by Justin Leighty)
An ASA employee looks on as a television set undergoes testing at ASA’s Elkhart headquarters. (Truth photo by Justin Leighty)
Monitoring equipment keeps track of a moisture test in progress at ASA’s headquarters testing facility in Elkhart. (Truth photo by Justin Leighty)
Employees at ASA work in the company’s main facility in Elkhart Friday, July 12, 2013. (Truth photo by Justin Leighty)
FOUNDED/WHY THEY'RE HERE
Tom Irons founded the company in 1977 as a distributor of electronics, but decided to change the company's focus, adding engineers to design all of their products.
WHAT THEY DO
They provide electronic equipment — stereos, TVs, back-up cameras, even air conditioners and microwaves — to a dozen different industries. “We design all of our products from the ground up,” said Monica Pletcher, marketing manager for the company.
WHAT YOU DIDN'T KNOW YOU KNEW
If you've seen a Jensen, Voyager or Advent branded piece of electronics, ASA is behind that.
WHERE THEY REACH
While the RV industry is one of their key industries, they reach a dozen altogether, including marine, construction and agriculture.
They go head-to-head with Mido, River Park, Prospect, Fusion and even Sony equipment, though “we design all of our products from the ground up. I think it makes us very different,” Pletcher said.
• ASA has sold more than a million “Wallmount” units, an all-in-one entertainment system.
• The company's in-house testing facility tests for performance in spite of vibration, temperature and humidity, and they even spray electronics with a high-pressure water stream.
• The company is constantly looking ahead to new features for its products.
• In 1991 they introduced the first color television set that runs on direct current only.
• Now common in cars and airplanes, ASA introduced the first seatback video entertainment system to the mobile video industry in 1993.
• ASA also pioneered the flat-panel TV flip-down entertainment system, introducing the first 13-inch system with built-in TV tuner in 1998.
• ASA's Elkhart headquarters is designated as a Foreign Trade Zone.
• The company supports some 15 area charities.
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