Study: Tourism had $401 million Elkhart County impact in 2011
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Volunteers plant the quilt garden at Wellfield Botanical Gardens in Elkhart Tuesday, May 22. The brightly colored garden featured a “Tea Garden” design. (Truth Photo By Jennifer Shephard)

Volunteers plant the quilt garden at Wellfield Botanical Gardens in Elkhart Tuesday, May 22. The brightly colored garden featured a “Tea Garden” design. (Truth Photo By Jennifer Shephard)



Volunteer Kim Clarke, center, works with other volunteers including Cidney Walter, right, and Patti Pine, left, as they plant the quilt garden at Wellfield Botanical Gardens in Elkhart Tuesday, May 22. The brightly colored garden featured a “Tea Garden” design. (Truth Photo By Jennifer Shephard)



Volunteer Cidney Walter, left, kneels on the slope of the garden as she and other volunteers plant the quilt garden at Wellfield Botanical Gardens in Elkhart Tuesday, May 22. The brightly colored garden featured a “Tea Garden” design for this year’s garden. Several gardens around the county will keep gardeners busy planting thousands of plants this week. (Truth Photo By Jennifer Shephard)



Volunteers plant the quilt garden at the Ruthmere Museum in Elkhart Tuesday, May 22. Over 4,000 plants filled in the outline of the quilt at the annual garden. (Truth Photo By Jennifer Shephard)


According to the study by Certec Inc., travel and tourism brought in $401.6 million, up $23 million over the previous study, which looked at 2009.
That figure includes the $273.1 million in direct expenditures plus the so-called “ripple effect” of spending by local people employed because of those tourism dollars.
“This growth in visitor spending is significant when you consider Elkhart County was in a deep economic recession in 2009,” said Diana Lawson, executive director of the convention and visitors bureau.
“These tourism dollars help support dozens of local businesses and impact banking, insurance, real estate, public utilities, construction, manufacturing and agriculture,” she said in the written announcement of the study’s results.
The variety of attractions in the county and having the Indiana Toll Road run through the county are key to bringing in tourists, according to the bureau.
“Our destination’s events and festivals are also important contributors to Elkhart County’s tourism industry,” Lawson said.
Both the bureau’s quilt gardens and the Amish Acres Arts and Crafts Festival were recently designated Top 100 Events in North America for 2013 by the American Bus Association, the bureau said. Having two events from one county is unusual, even more so when each event has made that list five times, according to the bureau.
“It makes a positive statement about the quality of our destination’s tourism product when Elkhart County’s events are continually recognized for their excellent entertainment value and potential to generate tourism dollars,” Lawson said.











